Monday, August 29, 2011

Do reviews in on-line bookstores matter? Good article by Dana Lynn Smith

Here's an interesting article I found on-line at the The Savvy Book Marketer by Dana Lynn Smith, a writer and cracker jack marketer whom I respect and listen to.Read complete article


 Smith writes: "In my new book, How to Get Your Book Reviewed, I cite a study by the Yale School of Management concluding that book reviews on the Amazon and Barnes & Noble websites affect sales of individual books, and also increase total sales on the sites." (Dana Lynn Smith)  She included the following quote by Laura Pepper Wu



“Reviews are the reason Amazon is where it is. The other day I was in a brick and mortar store and I was struck by the lack of info I was getting about the books I was browsing. I needed social reassurance, because I grew up in the 90′s and 2000′s and that’s what I’m used to receiving..."(Laura Pepper Wu).


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4 comments:

  1. thelmazAugust 29, 2011 at 7:28 PM

    Interesting. I believe in reviewing books I enjoy. I like to read reviews. For books at my book club, I read them after to see if I agree.

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  2. OEBooksAugust 29, 2011 at 8:39 PM

    Nancy, your headline that lured me here. Ahead of reading the article, I'd have to say based on the quote, on-line reviews must matter a great deal.

    However, if you're standing in a bookstore and holding the book in your hand, a review matters none. An endorsement is fine. But then the endorser only needs to be someone like Stephen King who merely signs his name along with adding a simple caption such as, "I like it."

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  3. Nancy HinchliffAugust 30, 2011 at 10:14 AM

    Thanks, RYCJ for sharing your thoughts...appreciated.

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  4. Nancy HinchliffAugust 30, 2011 at 10:17 AM

    Thelmaz, I'm with you on this one...especially if I haven't read or heard much about the book beforehand.

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